The boom in cloud computing services over the past few years has led to a situation that is common to many innovations and new technologies: many have heard of it, but far fewer actually understand what it is and, more importantly, how it can benefit them. This cloud computing whitepaper will attempt to clarify these issues by offering a comprehensive definition of cloud computing, and the business benefits it can bring.

In an attempt to gain a competitive edge, businesses are increasingly looking for new and innovative ways to cut costs while maximising value – especially now, during a global economic downturn. They recognise that they need to grow, but are simultaneously under pressure to save money. This has forced the realisation that new ideas and methods may produce better results than the tried and tested formulas of yesteryear. It is the growing acceptance of innovative technologies that has seen cloud computing become the biggest buzzword in IT.